If you’re thinking of starting a health and wellness business, you should know that our industry is booming. IV clinic franchises like ours are a relatively new phenomenon, but in the last few years they’ve already made a huge impact on consumers and the wellness industry overall. Let’s take a closer look at some key industry trends, and why IV Nutrition falls right into place as a standout franchisor.
Health and Wellness Business Growth
It’s estimated that the global wellness industry is valued at more than $4 trillion! In fact, The Global Wellness Institute notes: “Wellness expenditures ($4.2 trillion) are more than half as large as total global health expenditures ($7.3 trillion). This pattern suggests that consumers value wellness services just as much as they value traditional healthcare. Whether it’s anti-aging and personal care, traditional and complementary medicine, or fitness and mind-body, there are many segments of the industry in which today’s consumers are eager to spend. Experts say that the United States is the #1 driver of this growth, with more Americans than ever ready and willing to invest in their mental and physical health.
There are a number of possible reasons that Americans are particularly interested in health and wellness businesses like IV nutrition. One possible reason is that Millennials, a key demographic in any industry, value looking and feeling great as much or more as having the latest material goods. Money that other generations might have spent on high-end shoes or handbags is earmarked by Millennials for health and wellness experiences in every aspect of their lives.
An overall awareness of long-term health may also be influencing the growth of the health and wellness industry. Healthcare costs in the United States continue to rise, and Americans are looking for ways to improve their health outside of traditional methods. Nielsen reports: “As Americans are living longer, chronic diseases are also on the rise, meaning consumers are looking to new, affordable and convenient formats to address their ailments, such as in-store retail clinics.” IV clinic franchises like IV Nutrition are poised to help Americans access some of the same technology they’d expect to see in a hospital for a fraction of the cost.
IV Hydration is Growing in Popularity
Ten years ago, the idea of a business model like ours would have shocked many Americans. Traditionally, IV therapy has been reserved for ill patients in the hospital. However, there are many benefits to IV hydration; the rate at which liquids and vitamins are absorbed intravenously (around 90% absorption) makes it a much more effective medium than traditional oral ingestion (around 50% absorption). At IV Nutrition, we believe that just about everyone can benefit from IV therapies (not just those who are ill), and we’ve developed formulas to address a range of issues. This philosophy is one reason that the IV solution industry is growing—It’s estimated that the IV solutions industry will be valued at more than $11 million by 2022.
Millennials are willing to spend more on their health and wellness, and IV Nutrition fits right into their spending patterns. Today’s consumer wants to take a more active approach to their health, and our business allows them to take their health into their own hands. When clients walk into an IV Nutrition, they’re able to decide for themselves which formula they’d like to use, rather than a hospital or doctor making the decision for them.
Best of all, the ingredients in our IV bags are totally natural, and consumers today value natural medicine. In fact, Grand View Research observes: “As of early 2017, approximately two-thirds of the population in most of the developed and developing countries were reported using one or the other form of complementary and alternative form of medicines.” IV Hydration is a well-established practice in the medical community. Still, for people who are wary of pharmaceuticals, IV clinic franchises are an appealing option. The water and vitamins we utilize are the same as clients could ingest. The difference is that IV therapy bypasses the digestive system, allowing for much better absorption. If your potential clients aren’t concerned about eating a salad, they likely won’t have any objections to the contents of our IV bags!
As you can see, IV Nutrition taps into several booming economic trends. If you’re thinking of starting a health and wellness business of your own, explore the rest of our website to learn more about what we have to offer and then contact us today to speak with a representative.